Pyrenex is a historic French brand that has been established in the southwest of France for 160 years. It has built its reputation on a unique expertise: the processing of feathers and down from local collection to the manufacture of high-end products for fashion and the home. Endorsed by top athletes and renowned designers, the brand is one of those brands that last because they are authentic and useful.
Supporting the brand in its repositioning by working on a new brand territory and developing generic communication tools (brand book, manifesto, etc.)
Design and implement communication actions in France and abroad: new advertising concept, retail actions, etc.
Accompany the brand in deciphering its key fundamentals and enhance them in this new brand and communication dynamic.
Co-create and define product recognition codes.