Trendculture : Purple

October 2022


Fascinating colours among all, today Trendculture tells you about purple. The definition of purple itself varies greatly. Depending on the language, the terms "purple", "purple" or "mauve" can be confused or diverge.

The beginnings of the purple ...

It was Isaac Newton who placed this color on the solar spectrum, between magenta and blue.
The origin of purple comes from violet, the flower with innocent charm. In the language of flowers, it symbolizes secret love.
According to Michel Pastoureau, the historian of color, purple is a mystical color that occupies a special place in spirituality and religion, especially in Renaissance painting.
Amethyst is historically the stone of the Vatican and only accomplished Buddhist monks can dress in purple.
It is a rare color in its natural state. Most purple pigments are synthetically produced... Thank you Mr. Perkin! Then young chemist who, in 1853, invented the first artificial dye: mauvéine.
It was honored in 1862 at the Universal Exhibition.
Queen Victoria loved the vivid version of this color, while Empress Eugenie was more attached to the lilac shade.
Purple became a very fashionable color under Napoleon III. Elegant, it allows many women to claim secretly as suffragettes. Feminists naturally adopted it in the 1900s, because it was easy to find in their wardrobes and rarely worn by men.
Purple is also synonymous with melancholy. Adopted by the symbolists and then the impressionists, purple is the color of twilight or "Water Lilies" by Claude Monet.

Contrasting meanings ...

Sometimes mysterious, fantastic or strange, this color refers to the world of magic and the supernatural. The purple characters in movies are often villains with super powers.

During the 60's and 70's, it was associated with the counter-culture, with hallucinogenic drugs, with musicians like Jimi Hendrix or Deep Purple. Then it became more democratic and spread in the society.

Fashion, art and design adopted it with enthusiasm. At that time, it is often associated with orange. Then purple explodes with the disco style, it is then glamorous and seductive. 1984, Prince sings Purple Rain. Fitness is democratized. Fame "Remember my name" ... the purple will infuse the 80's fashion until the early 90s. Montana, Mugler or Alaïa, all the palace generation will work the purple. Color loved by the muse of that time: Grace Jones.

And what representations for today?

Today, in lingerie it is synonymous with sultry seduction. The Agent Provocateur collections are a proof of this... Or the communication of Gleeden! Has purple become the color of temptation?

While in decoration, purple is long associated with the baroque style, it was brought up to date by Atelier Biagetti with its recent disco collection. Designers like Harry Nuriev or Emilien Neu, the collective Houtique modernizes it and even makes it goofy.

The craze for this color is resurfacing in fashion. From the nostalgic looks of the palace years by Gucci to the assertive glam of Versace, through the chic look of Alberta Ferretti to outerwear with Moncler. He even gets into the world of streetwear and hiphop, from Kanye West to PNL.

In physics, black light is actually violet. Popular with the night world, UV radiation is only visible indirectly through fluorescence.
Many artists and designers use it like James Turell.
It would even reveal the flavors according to Paul Pairet, chef of the restaurant Ultra Violet in Shanghai.

Today, the purple embodies a takeover of the feminine following the phenomenon #metoo where a feminist wave has broken, taking as a symbol color purple. Like a standard, the color is displayed as a slogan and some artists chant it in song as Angèle or the activist artist, Lido Pimienta.

After having been glamorous, royal, fantastic or even psychedelic, purple would be political!

Thomas Zylberman
Fashion Expert

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