What about outleisure, this new trend that is attracting more and more consumers around the world?

September 2022

First heard from The North Face CEO Michael Horsch in 2019 about his outdoor down jackets worn in every major city in the world, outleisure is a new category of outdoor, just like the American brand's products, that is, adapted to extreme conditions, but worn primarily in urban environments offering comfort, design and technicality at the same time. Indeed, outleisure is gaining influence in major outdoor and fashion trends. For the past few seasons, some strong and weak signals point to a bright future for this new category, reminding us of the explosion of athleisure ten years ago.

Outleisure and its values?

Outleisure is a movement that brings urban and nomadic individuals closer to nature, through clothing and equipment that are as much adapted to their daily lives as to the discovery of new natural spaces that surround them. Outleisure is aimed at a target group that is not looking for physical performance, but for comfort and adaptability of clothing for weekend hikes, as well as for cycling in the cold Parisian or New York winter.

Outleisure is therefore defined by two key values: comfort and safety. Both nature and the urban environment present numerous risks, and the primary role of outleisure is to limit these threats through materials and design, thoughtfully designed to offer the target consumer an optimal experience.

Like athleisure, outleisure targets a category of consumers who are looking for comfort but also for aesthetics. Although designed to protect them, outleisure consumers are also looking for equipment whose technical designs, colours and materials are as adaptable as the environment in which they use it.

Outleisure opens the door to an infinite number of technical and aesthetic possibilities, and responds to strong values that link nature, urbanity, safety, design and comfort.

Who offers outleisure today?

Today, few brands are already using the term outleisure. The German brand Schöeffel is one of the few to offer an outleisure collection with a range of jackets and windbreakers, stretch work pants or comfortable casual shirts made of lyocell. The whole point of the Schöeffel collection is to make everyday fashion comfortable and technical, allowing you to brave the outdoor environment in style!

We could also mention the Norwegian brand Odlo, which has developed a large "outleisure" collection of 43 items all adapted to the discovery of nature for targets not looking for performance. The collection uses comfortable, eco-responsible materials and prints that give a "plus" desired by the new outdoor enthusiasts.

Schöeffel jacket Eastleigh

Odlo - Halden Jacket

Despite the absence of the literal term, many of the market's leading brands are using outleisure codes in their recent collections. Our sportswear experts will explain the trends, materials and designs guiding these brands to dominate this fast-growing market during our outleisure showroom!

A few signals showing the potential of outleisure today!

Several determining factors have created a need for clothing adapted to the urban and natural environment. The pandemic has catalyzed these transformations in consumer needs, giving outleisure a growing influence. For example, urban mobility is decarbonizing and switching to bicycles, with a 31% increase in bicycle users in France by 2020. One out of five French people in urban areas practices "vélotaf" and requires clothing adapted to this new habit.

Added to this is a growing desire to reconnect with nature after a year and a half of social isolation and travel limitations. Our Fall-Winter 22/23 trend book analyzes with precision these new needs linked to the desire for nature, discovery and protection of natural spaces, which we invite you to explore.

Thus, new "crossover" activities mixing extreme activities with gentle practice are accelerating the outleisure movement. We find for example the emergence of Glamping (glamourous camping), a hybrid activity of camping in comfortable lodgings in the middle of nature, or Yog-hicking using the codes of hiking to find the best sites where to do a yoga session in all serenity.

Hiking is now considered the favorite sport of the French in 2020, with the strongest growth in the last ten years, giving outleisure a new mass of consumers looking for clothing that facilitates their new outdoor activities.

Bubble tent glamping / Forest Yog-Hiking

In addition, Haute Couture shows are showing a growing interest in this new category, in a world where luxury has been turned upside down by the pandemic, limiting the need for evening wear on the one hand, and accelerating the demand for premium clothing adapted to the various trials of everyday life on the other. For example, there are strong outdoor inspirations in Prada's Linea Rossa sportswear collection using ultra-protective and comfortable "triple layer micro ripstop", or the stronger presence of outdoor brands such as Reese Cooper or White Mountaineering at Paris Fashion Week Fall-Winter 20/21.

Prada Linea Rossa / Reese Cooper / White Mountaineering

Outleisure is positioning itself as the next big movement influencing the fashion industry. Several brands have already understood the new expectations of consumers looking for nature, comfort and safety in their daily lives and explorations. However, the codes of outleisure must be mastered on different aspects, notably the technicality, the material and the design making the difference to reach this new market.

Nicolas Boye
Assistant business developer

Other articles