Interview : Clémence Mourouvin, Marketing & Development Director - Club Faune Voyages

September 2022

Edith Keller - CEO of the Carlin International Group: Hello Clémence Mourouvin, I had the pleasure to meet you during the Hotel & Lodge Meetings & AwardsYour enthusiastic speech made me want to know more. Can you introduce us to Club Faune Voyages ?

Clémence Mourouvin - Marketing and Development Director: We are a tour operator that has been organizing high-end customized trips around the world since 1985. Our objective: to perfectly understand the expectations of our clients, and to offer them programs totally adapted to their values and desires in one of our 120 destinations. To do this, we guarantee our travelers: a dedicated advisor, an expert in the chosen destination; confidential addresses, authentic encounters and unique experiences with committed partners; a French-speaking concierge and 24-hour assistance at the destination.

Clémence Mourouvin - Marketing and Development Director at Club Faunes Voyages

E.K: Who founded the club?

C.M : Sylvie Bernon, my mother-in-law and her brother. Passionate about nature and Africa, they have lived on the continent and have developed camps in close collaboration with local communities. When they returned to Paris, they decided to set up their agency to share their passion for travel. Over the years, Sylvie has expanded her team, while striving to keep the company on a human scale. She surrounds herself with travel enthusiasts, having a great expertise in the field and enriches her production to offer handmade trips around the world.

E.K: What are your specificities?

C.M : We wish to allow our travelers to travel far away, as close as possible to their emotions. Therefore, a large part of our work consists in finding what will make our client's trip unforgettable and truly unique. We try to get off the beaten track, and have a real strength of exclusive proposals, sometimes unexpected, always striking.

Nour El Nil

E.K: How do you ensure this exclusivity?

C.M : By spending a large part of our time in the field meeting our partners and guides. Only a long-term relationship based on trust with our partners, who are committed to promoting their country, their passion and their culture, allows us to guarantee our travelers exclusive and unique experiences.
These trips allow us to strengthen our ties with our partners, to develop our network at destination and to refine our production by creating, together, a tailor-made offer that meets the expectations of our customers. The discovery of inspired places, confidential addresses, as well as the implementation of authentic and original experiences are an integral part of the work of our 8 travel consultants. These field trips are also an opportunity to remind our partners of our requirements in order to ensure our travelers a high quality service on site. Furthermore, we spend several hours with our clients to define their interests, before making a proposal that will be adaptable at any time.

E.K: What changes have you noticed in your customers' requests?

C.M : We have a loyal clientele! What we have noticed over the last few years is a growing attraction for culture in the broadest sense: an in-depth understanding of the history of a place, the rites of a tribe, the behavior of animals, etc. Our high-end clientele is looking more for the experience than for what theyhave . In general, we are seeing the emergence of strong new trends in the luxury tourism market:

  • The respect of the environment and local traditions are more than ever guiding the choice of the luxury tourist, who is particularly interested in ecology;
  • the "return to the sources", that is to say to what is first, authentic, natural, is at the center of the demand;
  • the need for calm, intimacy and renewal is particularly felt.

To meet these expectations, we introduce our clients to historians, curators and ecologists who share their knowledge.

Exclusivity and human relations are also values that are on the rise: a meeting with a chef to visit a market and then cook local dishes with him, or a dinner with the family that welcomes you and tells you its history, or the discovery of an exceptional craft thanks to a craftsman.
In addition, we offer exceptional small-capacity accommodations, perfectly integrated into the environment and skillfully blending luxury and nature: private canvas camp in the middle of the African bush, finca at the end of the world in the heart of Patagonia, colonial farm on the forgotten island of Principe...

Eolo Patagonia

To give you two concrete examples ...


Our travelers will be able to discover archaeological excavations conducted by archaeologists from the French School of the Far East on the site of Angkor.

Angkor Wat temple in Cambodia - James Wheeler (Unsplash)


They will discover the African bush from a private camp and will participate in an operation to save the white rhinos in the Kifaru reserve: dehorning operation.

Somalisa Expeditions

E.K: Is the notion of eco-tourism more prevalent than before Covid?

C.M : We have always worked with partners who are "conservation project leaders", who promote responsible tourism and are committed to protecting the environment in close collaboration with local communities. This approach allows our travelers to be actors of change. By offering our clients tailor-made and exclusive trips (low volume, small capacity structure...) our footprint is necessarily small.
Moreover, our clients prefer few but unforgettable trips.

E.K: What is the profile of your customers?

C.M : Mostly French-speaking people over 50. We also have a younger clientele for whom we organize wedding trips and who come back to us for "exploration trips".

E.K: What kind of trip do they ask you for for this exceptional event?

C.M : Very often a first week of discovery, even of surpassing oneself, hiking, trekking... then a week of total relaxation.
The "Bush & Beach" format is very popular: a safari close to nature in the heart of a private reserve for exclusive experiences off the beaten track, followed by a week of relaxation with your feet in the water in an idyllic setting.

E.K: What type of travel is the most exciting but the most difficult to organize and satisfy?

C.M : Multi-generation trips, in family, it is necessary to satisfy each generation and to study well the rhythms and the capacities of each one. It is a more and more frequent request, because Covid has reinforced the desire to share and exchange in family.

E.K.: Is there a particular geographic area that you are currently focusing on?

C.M : Not particularly, but we have developed a French offer during the Covid, which continues to be very successful, and Europe is also quite popular. We are also seeing an ever-increasing interest in boat cruises, mainly private, or on small capacity boats.

Nour El Nil

E.K: Has covid had any other impact on your business?

C.M : Of course, some of our partners have had to give up their activity because they receive less assistance than in France. Therefore, we must remain vigilant to ensure that the skills are there and that the service follows. The notion of service is an essential factor in satisfying our customers and this is not innate, it often takes a long experience to make it perfect.

E.K: In the future, do you plan to calculate the carbon footprint of your trips?

C.M : We are a human-sized company and we want to be associated with sustainable projects, where we can measure the results and our impact.
In the medium term, we want to reinforce our commitment to the planet by limiting the CO2 emissions linked to our travels. To do this, we would like to participate in reforestation projects that would allow us to compensate for these negative emissions. We are currently looking for the ideal partner.

E.K : And you Clémence, what is your dream trip ?  

C.M : Dreams change... I tend to say that the trip that resembles you today, will be different tomorrow. But I admit that my personal history links me to Africa, its great spaces, its people and their traditions, its unique fauna. If I had to fly tomorrow, it would surely be to Africa. To Botswana more precisely, for a horseback safari in the heart of the Okavango Delta, to be experienced from a tented camp nestled on the banks. The best way to get closer to giraffes, elephants and antelopes!

Macatoo Camp

E.K: Thank you Clémence for your inspiring sharing which makes us want to go on an adventure!

Want to go with Club Faune Voyages?

Club Faune Voyages

Tel : 01-42-88-31-32 - Email : tourisme@club-faune.com - Website : www.club-faune.com

Edith Keller

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